UTM Builder

Website URL

Campaign Source The referrer — e.g. google, newsletter, twitter

Campaign Medium Marketing medium — e.g. cpc, email, social

Campaign Name Name your campaign — e.g. spring_sale, promo_2024

Campaign Term (optional) Paid keywords — used for paid search campaigns

Campaign Content (optional) Distinguish ads or links — e.g. banner_top, text_link

Generated UTM URL

What is a UTM Builder?

UTM parameters are tags added to a URL that let analytics tools (like Google Analytics) track where your traffic comes from. A UTM builder helps you construct these URLs correctly without typing parameters by hand.

How to Use the UTM Builder

Enter your destination URL in the Website URL field.
Fill in Campaign Source, Medium, and Name (required for tracking).
Optionally add Term and Content for more granular tracking.
Copy the generated UTM URL and use it in your ads, emails, or social posts.

All UTM parameters are assembled in your browser — no data is sent to any server. Use the generated URL in your marketing campaigns to accurately attribute traffic in your analytics dashboard.

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